About political advertising transparency
Find information about transparencyrequirements for political advertising across Bauer Media Group's Audio,Publishing and Outdoor businesses under the EU Political Advertising Regulation(Regulation (EU) 2024/900).
For guidance on campaign planning oradvertising opportunities, please contact the relevant Bauer Media business oryour local sales team.
Under Regulation (EU) 2024/900, "Political Advertising" is advertising which is liable and designed to influence the outcome of an election or referendum, voting behaviour or a legislative or regulatory process, at EU, national, regional or local level within the EU.
This includes both campaign advertising and issue-based advertising by political actors and other organisations seeking to influence elections, referendums, or legislative or regulatory processes.
You must complete this form if you want to run Political Advertising with BMG entities in EU Member States.
It does not apply to campaigns running only in the United Kingdom or Norway.
We cannot run the campaign.
No. The advertising sector in the Netherlands has established politiekereclame.nl as the central platform where political advertisers complete and publish their legally required transparency declarations.
We are legally required to collect and publish transparency information about Political Advertising carried by BMG entities in EU Member States.
We make the following transparency information publicly available:
- sponsor identity
- funding information
- total campaign spend
- subject matter of the advert
- campaign dates
- whether personal data was used in planning
We require but do not publish personal contact details of the individual submitting the form.
The transparency information is freely available on our website for the duration of the relevant Political Advertising campaign.
Information may also be requested by journalists, researchers and regulators, for purposes including reporting, research and oversight.
Yes. We retain transparency information for 7 years as required by Regulation (EU) 2024/900.
The sponsor is responsible for the content of the Political Advertising, compliance with applicable election laws, and the accuracy of the transparency information provided to BMG.
We check that required transparency information has been provided and may ask for clarification where needed.
We do not assess or approve the political message.
We rely on the information provided by the sponsor.
Yes. We may refuse, delay or remove campaigns where:
- required information is not provided,
- information is unclear or inconsistent, or
- there are legal or compliance concerns.
The sponsor or their representative must notify BMG promptly. We may update the published information or review the campaign.
Yes. Concerns can be raised using the contact details in the transparency information or by contacting BMG directly.
Contact compliance@bauermedia.com and the request will be passed to the relevant market team.